Do you know exactly why people don’t seem excited to buy your product? Have you ever wonder why your competitors make more sales even though they have a terrible product to offer? Even worse, why people couldn’t even be bothered to live their email address in your opt-in form and subscribe to your free newsletter?
You may wonder people just don’t feel interested to buy your product or maybe your price is too high. Or you’ve finally realized that your product is a pile of junk and decided to find another product to sell.
You’ve got to stop whatever you’re doing and think for a moment. It is not your product to be blame. Sometimes your own salesletter which is the one that kill your business. You’ve written some words that people don’t even want to hear and scare the hell out of them. Studied has shown using these words will decrease your sales up to 75%.
So, what are exactly the bad words you should never say in your newsletter?
1) Buy – This specifically asking people to take out their wallet and spend some money. Bare in mind, most people surf the Internet searching certain information for free and sometimes they need more time before considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sound better, “Buy this amazing product” or “Claim this amazing product.”
2) Learn – This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. Now we are giving somewhere. Does this word sounds a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”
3) Tell – You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study this two words carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think that will make people keep on reading your newsletter?
4) Things – Using this word will not make your salesletter sound astonishing. It makes the salesletter very boring to read. This will make people lost their confidence in whatever you’ve offered to them. Instead of using the word ‘things’, consider to revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”
5) Stuff – This word is what most marketers used to describe how great the product is. If you change it to ‘Insider Secrets’, definitely this will give people an urge to act right away. Consider this two words, “Click here to download your 7 stuffs” or “Click here to download your 7 amazing insider secrets.” Which one would you like to click?
If you can avoid this 5 bad words, your sales will definitely boost up to the roof. Don’t neglect the power of these words. Now, it’s time for you to check all your salesletter and change it (if any) right away. You will be surprise of the outcome.
Master Resale Products $1 Trial
Make Money with MRR Products $1 Trial
Tuesday, January 26, 2010
Friday, January 22, 2010
Estimates on How Much Companies Will Spend to Resolve the Options Backdating Issue
First some answers on a not so serious note:
1. Make an estimate, then multiply by 2, divide by 0.134263 and take the square root after adding Pi times the estimate times 12.345
2. Use a dart board and get some friends together to change the numbers to very high 8 figures. The one person that hits the same estimate range on the dart board 3 times is the closest to the estimate.
3. Take a wild swing and at the end of the report, cite the analyst firm IMTSU 2006 (I Made This Stuff Up).
There are 3 portions to the cost of resolving the options backdating issue:
1. Tangible costs – Regulatory fines and expenses – Internal investigation fees – Audit investigation fees – Documentation & restatement fees – Back tax dues and penalties and interest – Share holder lawsuits: Settlement fees, Defense fees
2. Intangible costs – Market capitalization loss – Employee turnover (not easy to guesstimate, but rest assured there will be some) – Internal & external communication expenses – (If delisted): stock appreciation opportunity costs
3. Variable expenses – Reduced revenue from customer becoming nervous about purchasing products
For the 3 companies we have worked with estimating $100 Million for a $3-5 Billion market capitalization in Tangible costs alone is on the average side.
options backdating | stock option backdating
Saturday, January 16, 2010
Electric Shaver For Easier Use and Smoother Effect
More and more men and women nowadays are switching over to use electric shaver rather than the old straight edge ones. It is more preferred nowadays because aside from its convenience, it is time saving and money saving too.
When using disposable shaver, you need shaving cream and after shave before and after. You don't need more time just to have a good shaving job done. Aside from the longer time spent in applying, it costs you extra money for these two accessory products to be used. You also need to change dull razors often and these razors are expensive.
So it will cost you more.
Electric shavers sharpen and clean automatically. It can also be used at any type of skin. Some teenagers hate disposable razors because straight razors can cut their pimples making the pimples to bleed and becomes bigger.
Mothers and older women too ingrown hairs and small rashes in underarms or legs with straight razors.
It is also convenient to use. If you forgot to shave, you can have it in a comfort room and even without making your face wet or without creams and after shaves.
Electric shavers are super smooth to use and also gives good appearance. It results in a more professional shaving job as compared to disposable ones. This is because it works very closely to your skin.
For proper use of electric shaver, take note of the tips below:
a. Get the correct type: rotary type for light beards and foil type for conventional way of shaving.
b. Shave when your face is dry. This will give a closer shave. (You any wash your face first with a shaving wash and put pre-shaving lotion or cream if you want to. Just let the skin absorb it first before shaving).
c. Shave horizontally and "against the grain".
d. For easier cut, stretch the hair upright with your finger.
e. Apply lightly and let the shaver do the work to lessen irritation.
f. Shave daily if time permits. Electric shavers are more effective on shorter beards because it can cut slowly on shorter hairs. It is also less painful.
g. Shave the more sensitive areas first because it will generate heat a few minutes after you turned it on.
h. If you have sensitive skin, apply baby powder first to reduce friction.
i. Choose one with built-in gel dispenser to minimize skin irritation.
j. Keep it away from stray hairs to avoid hairs from being pulled and clog the shaver.
k. Get one with auto cleaning action and also washable.
l. For battery operated shavers, get reserve batteries.
m. Change the foils and cutters when needed; and
n. Follow the proper cleaning and maintenance guides.
I hope these tips can enlighten your preferences and how to use electric shaver properly. There are more than enough reasons to start using one. Cost, convenience and comfort on your skin. With these reasons, I am pretty sure you will be using one sooner than you imagine.
Mens Electric Shavers | Men's Electric Shaver
Tuesday, January 12, 2010
6 Steps to an Effective Online Business
Creating and running an effective online business is realistically comprised of several hundred, rather than 6, but this will serve as a guide for the direction of your efforts. Contrary to what you may hear rampantly on the Internet, there is no cookie-cutter, get-rich quick scheme on the web. Not only is every online business different, what works for one person or in one month may not work for another person or in the next month.
The Internet is constantly changing, and the online market is inherently different this year than it was last year. New technological improvements occur monthly, and impact the online business environment. What works for one individual when he is the first to sell a certain product a certain way may not work just six months later when he has sold his idea to 40,000 other marketers, and they all begin to promote it. Traffic generation tactics are significantly different than they were just a year ago, and hardly resemble profitable strategies three years ago.
These 6 Steps are simply the bare-bones skeleton of what has to happen for your online business to be successful. They are foundational, and although the implementation strategies are different today than several years ago, the basic steps remain the same.
1. Develop or discover a product. You must find a product that meets today’s needs. A 5 year old product whose resell rights you can buy for a dollar or get for free probably won’t meet the needs of today’s consumers. You must be willing to pay for the rights to sell a current , useful product, or become an affiliate marketer, where you promote a popular product, and in exchange are paid a percentage of the income from the sale.
2. Determine how the potential customers can view your product and see a sales presentation. If you develop your own product or purchase the rights to sell someone else’s, you will need a website. A few tips here: Rather than accept free web hosting, purchase your own domain name and pay to have your domain name and web site hosted by a professional web hosting company with a reputable history. If your free web hosting company goes bankrupt, they generally take your fledgling business with them.
3. Once you have your web site up and running, unless you are using an affiliate program that supplies a sales page, you must develop a sales script and web copy. Aside from your web hosting decision, this is probably the most important thing you can do. You may be tempted at first to write a sales pitch on your own, but unless you already have a lot of experience in the offline market writing effective sales letters, you need to, absolutely must, invest in a few courses on web copywriting. Be willing to spend some money upfront on learning this skill. Too many marketers try to wing it in this area and after a few months of losing money online, finally break down and purchase the knowledge to write a good sales pitch. Do it the other way around—buy the knowledge first, and start making sales from the beginning. Customers will not buy just because you have a web site---they buy from the web site that does the best job of convincing them it has the best product for their need.
4. You must develop a traffic source that works. When you first begin, you may be on a shoestring, and that is OK. Assuming you have been willing to spend some money on sales letter writing and a decent web host, you may be able to skimp in the traffic arena for awhile, if you have plenty of time. If you do not have money to advertise, nor time to seek out low cost advertising, you probably shouldn’t be attempting an online business. If you do choose to go the low-cost route—know two things up front—the returns are really low and you will spend vast amounts of time on traffic generation. Once you begin to make sales, you must invest your income in paid forms of traffic generation. If you do not, you will run out of enthusiasm for generating the free traffic, and without reinvesting the income from your first sales into advertising, you are sure to fail. Good sources of low-cost, but time consuming traffic are: writing articles and posting them to article directories, low cost classified ads, and ezine ads. You may see hyped-up ads for thousands or visitors for a low cost or millions of banner ads for another reasonable price—both of these methods may have worked 2 years ago, but they are a sure waste today.
5. Once you begin to get traffic to your online business site, you must keep detailed records of where the traffic comes from, and what percentage of visitors from each source are purchasing your product. If you have visitors that cost you $50 per hundred to come to your web site, but on average they only purchase $25 per hundred visitors, the income may feel good, but you are not profitable, and are losing money. By tracking your expenses on each type of visitor and by tracking your revenue on the same sources of visitors, you can determine which campaigns need changes or need to be eliminated and which need to be increased in intensity.
6. By following this pattern of steps, and by keeping diligent records (there is plenty of good web site tracking software on the market that can help you do that), you can develop a profitable online business. Again, it will not happen overnight, and you will not get rich quick. However, if you build a solid online business with a solid foundation, and are willing to spend some money learning how to do it right, you really can become successful in business online.
Online Business Opportunities
Affiliate Marketing Program
The Internet is constantly changing, and the online market is inherently different this year than it was last year. New technological improvements occur monthly, and impact the online business environment. What works for one individual when he is the first to sell a certain product a certain way may not work just six months later when he has sold his idea to 40,000 other marketers, and they all begin to promote it. Traffic generation tactics are significantly different than they were just a year ago, and hardly resemble profitable strategies three years ago.
These 6 Steps are simply the bare-bones skeleton of what has to happen for your online business to be successful. They are foundational, and although the implementation strategies are different today than several years ago, the basic steps remain the same.
1. Develop or discover a product. You must find a product that meets today’s needs. A 5 year old product whose resell rights you can buy for a dollar or get for free probably won’t meet the needs of today’s consumers. You must be willing to pay for the rights to sell a current , useful product, or become an affiliate marketer, where you promote a popular product, and in exchange are paid a percentage of the income from the sale.
2. Determine how the potential customers can view your product and see a sales presentation. If you develop your own product or purchase the rights to sell someone else’s, you will need a website. A few tips here: Rather than accept free web hosting, purchase your own domain name and pay to have your domain name and web site hosted by a professional web hosting company with a reputable history. If your free web hosting company goes bankrupt, they generally take your fledgling business with them.
3. Once you have your web site up and running, unless you are using an affiliate program that supplies a sales page, you must develop a sales script and web copy. Aside from your web hosting decision, this is probably the most important thing you can do. You may be tempted at first to write a sales pitch on your own, but unless you already have a lot of experience in the offline market writing effective sales letters, you need to, absolutely must, invest in a few courses on web copywriting. Be willing to spend some money upfront on learning this skill. Too many marketers try to wing it in this area and after a few months of losing money online, finally break down and purchase the knowledge to write a good sales pitch. Do it the other way around—buy the knowledge first, and start making sales from the beginning. Customers will not buy just because you have a web site---they buy from the web site that does the best job of convincing them it has the best product for their need.
4. You must develop a traffic source that works. When you first begin, you may be on a shoestring, and that is OK. Assuming you have been willing to spend some money on sales letter writing and a decent web host, you may be able to skimp in the traffic arena for awhile, if you have plenty of time. If you do not have money to advertise, nor time to seek out low cost advertising, you probably shouldn’t be attempting an online business. If you do choose to go the low-cost route—know two things up front—the returns are really low and you will spend vast amounts of time on traffic generation. Once you begin to make sales, you must invest your income in paid forms of traffic generation. If you do not, you will run out of enthusiasm for generating the free traffic, and without reinvesting the income from your first sales into advertising, you are sure to fail. Good sources of low-cost, but time consuming traffic are: writing articles and posting them to article directories, low cost classified ads, and ezine ads. You may see hyped-up ads for thousands or visitors for a low cost or millions of banner ads for another reasonable price—both of these methods may have worked 2 years ago, but they are a sure waste today.
5. Once you begin to get traffic to your online business site, you must keep detailed records of where the traffic comes from, and what percentage of visitors from each source are purchasing your product. If you have visitors that cost you $50 per hundred to come to your web site, but on average they only purchase $25 per hundred visitors, the income may feel good, but you are not profitable, and are losing money. By tracking your expenses on each type of visitor and by tracking your revenue on the same sources of visitors, you can determine which campaigns need changes or need to be eliminated and which need to be increased in intensity.
6. By following this pattern of steps, and by keeping diligent records (there is plenty of good web site tracking software on the market that can help you do that), you can develop a profitable online business. Again, it will not happen overnight, and you will not get rich quick. However, if you build a solid online business with a solid foundation, and are willing to spend some money learning how to do it right, you really can become successful in business online.
Online Business Opportunities
Affiliate Marketing Program
Tuesday, January 5, 2010
Conversational Hypnosis - A Powerful Sales Tool
If you have not heard of conversational or covert hypnosis then it is time to you get to know about it.
What is conversational / covert hypnosis?
Conversational hypnosis is a term used by Ericksonian hypnotherapists to create a trance using embedded words in the verbal text. Some people see this technique as unethical because the client has a right to knowingly participate in the development of trance. On the contrary, other specialists affirm that conversational hypnosis is a well-tested and effective Ericksonian technique, and definitively not unethical in any way.
Conversational hypnosis is one of the most effective and efficient techniques of hypnotherapy in producing quick and permanent results. However, special training and skills are necessary to be able to effectively use this technique.
How can conversational hypnosis relate to your sales job?
If you have already gone through the special training to apply conversational hypnosis in your job, just think of the possibilities especially when you are trying to close a deal with a client. You are definitely going to experience a higher closing rate compare to those who have never heard conversational hypnosis.
Every purchaser will have a motive. It is either something that they want to have, wished for or something that can potentially contribute to growth to whatever they are doing. For example why would an individual live a big house when he or she can live comfortably in an average sized home? Or why would a business owner expand his or her business to other states or overseas when it is doing well its current location?
If you are equipped with the skill of conversational hypnosis, you will become a better sale person. Because some how or someway, you will be able to manage and convince your client that the product or service you are selling is what they want or something that can help improve whatever that they are doing.
Do keep in mind though that such skill isn't only for selling. It is really a great addition to your life because you will be able to use conversional hypnosis to persuade an individual, a group or even large audience to do your bidding.
Just imagine how nice it would be to get someone to do something for you just because you are too lazy to do it? Or just to do something as you please.
Can conversational hypnosis be used in an unethical way?
Obviously the answer would be YES. To the extent where you can even make a stranger give you all his cash in is wallet at that point of time. If such skill ever falls in the wrong hands, there would certainly be havoc.
However the supply of appropriate training is very limited worldwide. Not many people can find the right access to the proper conversational hypnosis training courses. Even if there is one available, it will come at a hefty price tag.
How would you know if you naturally have the skill of conversational hypnosis?
Every individual would somehow be in a group of friends. Regardless of its size, as long as you know you're the leader of the group, you pretty much have the natural gift of conversational hypnosis. Unfortunately many of us aren't born leaders. This is where acquiring the knowledge and skills of conversational hypnosis will be beneficial.
It's always better to be the leader in a group of friends or in a relationship because things will go your way, which is favorable to yourself. And the best part is your followers or companion will be happy to have it your way. Isn't that wonderful?
hypnosis
hypnosis weight loss
What is conversational / covert hypnosis?
Conversational hypnosis is a term used by Ericksonian hypnotherapists to create a trance using embedded words in the verbal text. Some people see this technique as unethical because the client has a right to knowingly participate in the development of trance. On the contrary, other specialists affirm that conversational hypnosis is a well-tested and effective Ericksonian technique, and definitively not unethical in any way.
Conversational hypnosis is one of the most effective and efficient techniques of hypnotherapy in producing quick and permanent results. However, special training and skills are necessary to be able to effectively use this technique.
How can conversational hypnosis relate to your sales job?
If you have already gone through the special training to apply conversational hypnosis in your job, just think of the possibilities especially when you are trying to close a deal with a client. You are definitely going to experience a higher closing rate compare to those who have never heard conversational hypnosis.
Every purchaser will have a motive. It is either something that they want to have, wished for or something that can potentially contribute to growth to whatever they are doing. For example why would an individual live a big house when he or she can live comfortably in an average sized home? Or why would a business owner expand his or her business to other states or overseas when it is doing well its current location?
If you are equipped with the skill of conversational hypnosis, you will become a better sale person. Because some how or someway, you will be able to manage and convince your client that the product or service you are selling is what they want or something that can help improve whatever that they are doing.
Do keep in mind though that such skill isn't only for selling. It is really a great addition to your life because you will be able to use conversional hypnosis to persuade an individual, a group or even large audience to do your bidding.
Just imagine how nice it would be to get someone to do something for you just because you are too lazy to do it? Or just to do something as you please.
Can conversational hypnosis be used in an unethical way?
Obviously the answer would be YES. To the extent where you can even make a stranger give you all his cash in is wallet at that point of time. If such skill ever falls in the wrong hands, there would certainly be havoc.
However the supply of appropriate training is very limited worldwide. Not many people can find the right access to the proper conversational hypnosis training courses. Even if there is one available, it will come at a hefty price tag.
How would you know if you naturally have the skill of conversational hypnosis?
Every individual would somehow be in a group of friends. Regardless of its size, as long as you know you're the leader of the group, you pretty much have the natural gift of conversational hypnosis. Unfortunately many of us aren't born leaders. This is where acquiring the knowledge and skills of conversational hypnosis will be beneficial.
It's always better to be the leader in a group of friends or in a relationship because things will go your way, which is favorable to yourself. And the best part is your followers or companion will be happy to have it your way. Isn't that wonderful?
hypnosis
hypnosis weight loss
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